Privacybeleid

Last updated: February 10, 2026

MISFIT (“we”, “us”, or “our”) operates this website and online store. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or otherwise interact with us.

By using our website or services, you agree to the collection and use of information as described in this policy.


Personal Information We Collect

We collect personal information that you provide directly to us and information that is collected automatically when you use our website.

Information you provide

This may include:

  • Name
  • Email address
  • Phone number
  • Billing and shipping information
  • Payment information (processed securely)
  • Account details
  • Communications you send to us, such as customer support inquiries

Information collected automatically

When you use our website, we may automatically collect:

  • Device and browser information
  • IP address
  • Pages viewed and interactions with the site
  • Information collected through cookies and similar technologies

How We Use Your Information

We use your personal information to:

  • Process and manage orders
  • Provide customer support and respond to inquiries
  • Communicate with you about purchases or account-related matters
  • Improve our website, products, and services
  • Maintain the security and integrity of our platform
  • Send marketing communications, where permitted by law and only if you opt in

Marketing Communications

If you choose to receive marketing emails from us, you may unsubscribe at any time using the link provided in our emails. Even if you opt out, we may still send you essential messages related to your orders or account.


Sharing Your Information

We share personal information only when necessary and only for legitimate business purposes, including:

  • With Shopify, which provides the infrastructure for our online store
  • With payment providers to securely process transactions
  • With trusted service providers who support essential website and business functions

We do not sell your personal information.


Shopify

Our store is hosted on Shopify. Shopify processes personal information in order to provide and maintain the services that support our online store.

Information you submit through our website may be processed by Shopify in accordance with their privacy practices. To learn more about how Shopify handles personal information, please visit:
https://privacy.shopify.com


Cookies

We use cookies and similar technologies to support website functionality, analyze usage, and improve user experience. You can manage or disable cookies through your browser settings.


Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill orders and provide services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our policies

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to or restrict certain processing
  • Withdraw consent where applicable
  • Request a copy of your data (data portability)

To exercise these rights, please contact us using the details below.

If you are located in the EU or UK, you also have the right to lodge a complaint with your local data protection authority.


Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children.


Security

We take reasonable measures to protect your personal information. However, no online system can be guaranteed to be completely secure.


International Transfers

Your personal information may be processed outside your country of residence. Where required, appropriate safeguards are used in accordance with applicable data protection laws.


Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.


Contact

If you have questions about this Privacy Policy or wish to exercise your rights, you can contact us at:

Email: info@wearmisfit.com

For the purposes of applicable data protection laws, MISFIT is the controller of your personal information.